Insurance Agent vs. Insurance Broker: What’s the Difference? - Experian (2024)

In this article:

  • What Is an Insurance Agent?
  • What Is an Insurance Broker?
  • What Are the Key Differences Between an Insurance Agent and Broker?
  • Should You Choose an Insurance Agent or Broker?

Insurance agents and brokers each aim to connect consumers with insurance policies, but they primarily work for different parties. An insurance agent works for an insurance company, while an insurance broker works for a client.

Both agents and brokers can help with multiple types of insurance, including auto insurance, health insurance and more. Choosing between an agent and a broker will depend on your individual needs.

What Is an Insurance Agent?

An insurance agent works for a particular insurance provider—or possibly a few providers—and can help you choose a plan usually at no cost. They are experts on the offerings from that particular company. They can help you find the right policy offered by their provider.

Agents may work on salary and/or commission from the provider. Agents may be either captive or independent:

  • Captive agents work for just one insurance company. They may be directly employed by the company or work as independent contractors.
  • Independent agents can represent multiple insurance providers and compare policies. They work as independent contractors but are representatives of the insurance company.

Insurance agents can help choose and enroll you in a binding policy, meaning they are a one-stop shop.

What Is an Insurance Broker?

An insurance broker can help you shop for insurance policies from multiple insurance providers at no cost.

Brokers are skilled at comparing policies across providers. They can help you decide what kind of coverage you need and can afford within a budget. Guiding you through the enrollment process, brokers can help you maximize savings.

Brokers represent you, the consumer. They tend to work on commission or earn fees from insurance providers, making money when they help sell a policy. Their commission comes out of your premiums and may include an additional amount when you renew your policy.

Therefore, brokers are motivated to find a plan you'll be happy with long term. They typically work with many providers and are not required to sell you any particular policy, so you may feel more confident in their pick.

Though brokers cannot enroll you in binding coverage, they can help secure your policy through an agent.

What Are the Key Differences Between an Insurance Agent and Broker?

Knowing the key differences between an insurance agent and an insurance broker can help you choose the right assistance in your insurance policy search. Some of these differences are:

Insurance Agent Insurance Broker
Represents the insurance company Represents their clients
Sells insurance Does not sell insurance
Is employed or contracted by an insurance provider Works for consumers, not an insurer
Can help you shop for plans from a single or a few providers Can help you shop for and compare plans from multiple providers
Can enroll you in coverage Secures coverage through an agent
Works on salary and/or commission Works on commission from the insurer
Is generally free to consumers Is generally free to consumers, but may charge broker fees

Should You Choose an Insurance Agent or Broker?

When you are next shopping for insurance, there may be certain situations when an agent or broker is more appropriate. Consider the following scenarios:

  • You're too busy to shop around for a plan: Use a broker. If your main goal is to shop around through many providers' policies to find the right kind of policy and the right amount of coverage, opt for a broker. A broker can help you compare different types of coverage across different companies.
  • You already know which policy you want: Use an agent. If you already know exactly which policy you want, pick an agent. They can easily sign you up with no need to compare policies. Agents can enroll you in binding coverage themselves.
  • You want to see plans and quotes from multiple companies: Use a broker. If you want plan information and quotes from several different companies, a broker can help. They will collect, compare and assess which policies may work best for your needs and budget, and are not required to work with any one provider.
  • You know which company you want to purchase a plan from: Use an agent. If you have already picked a particular company you want to purchase a plan from, opt for an agent. They can expertly walk you through their provider's options.

Get Insured With the Right Help

Having an expert on your side to help you pick the right insurance plan and find the best price can be a big help. Both agents and brokers can save you time, headaches and money.

You can benefit from a similar service when you use Experian's auto insurance comparison tool. With this tool you can get quotes from over 40 top auto insurance providers in minutes. When you upload your current policy details, you'll get apples-to-apples coverage comparisons which can help you find the best savings on auto insurance. See what you can save when you try Experian's auto insurance comparison tool.

Insurance Agent vs. Insurance Broker: What’s the Difference? - Experian (2024)

FAQs

Insurance Agent vs. Insurance Broker: What’s the Difference? - Experian? ›

Brokers work for consumers; agents work for insurance companies. Even though insurance brokers may receive commissions from insurance companies, their primary responsibility is to you, the consumer. Insurance agents sell insurance; brokers do not.

What is the difference between an insurance broker and an insurance agent? ›

Insurance agents and insurance brokers can both help you buy an insurance policy. But insurance agents represent the insurance provider that employs them and help sell policies from that single provider. Insurance brokers represent the consumers who use them and can help them shop for policies from multiple providers.

What is the difference between an agent and a broker? ›

Agents represent insurance companies. Brokers represent consumers. Agents sell policies from insurance companies they represent. Brokers search for policies from different insurance companies.

What is the difference between an insurance provider and a broker? ›

While your insurance provider decides whether to pay out the claims it receives or not, your broker ensures your claim is managed quickly and efficiently and serves as an advocate on your behalf with the insurance provider. They help navigate the claims process and work to ensure a fair and timely resolution.

What are the two types of insurance brokers? ›

There are typically two types of insurance brokers: retail and commercial.

What are the disadvantages of insurance brokers? ›

For instance, brokers might not have access to every insurer on the market, potentially limiting your options. They may also charge a fee for their services, which might not be cost-effective if your insurance needs are relatively straightforward.

What is the point of an insurance broker? ›

An insurance broker represents consumers in their search for coverage and can sell policies from several different insurance companies for a commission. Unlike captive and independent agents, who represent one or more insurance companies, a broker's primary duty is to the client.

Why is a broker better than an agent? ›

The reason that brokers can work independently or supervise other agents is that they're allowed to handle certain financial and legal steps in the transaction process that agents cannot. Brokers can move money in and out of escrow accounts and mediate legal disputes that arise from the transaction.

Which statement provides the most accurate distinction between an agent and a broker? ›

Expert-Verified Answer

The statement that provides the most accurate distinction between an agent and a broker is that agents represent one manufacturer in a large sales area, while brokers represent several different manufacturers in a smaller area.

What is the role of the broker? ›

A broker is a sales professional who executes sales transactions between two parties in exchange for a commission. Present in real estate, finance and other sectors, brokers facilitate the sale of financial products, property assets, intellectual property, material goods and more.

What is the role of an insurance broker? ›

Insurance brokers identify and organise suitable insurance cover for commercial organisations and private clients. Insurance brokers liaise between clients and insurance companies, finding the client the best deal for their insurance cover.

Is insurance more expensive if you use a broker? ›

So what's the catch? There is no catch for the consumer. By law, California health insurance agents and brokers are prohibited from charging a fee for their services to consumers. The price of your plan is the same whether you use an agent or not.

Why do insurance carriers use brokers? ›

An insurance broker is an independent third party who acts as a conduit between consumers and insurance carriers. The broker takes the time to get to know you and understand your unique needs, allowing them to match you with the right policy and carrier.

What are the 2 main differences between agents and brokers? ›

To put it briefly: A real estate agent is licensed to help people buy and sell real estate and is paid a commission when a deal is completed. The agent may represent either the buyer or the seller. A real estate broker does the same job as an agent but is licensed to work independently and may employ agents.

What is the primary difference between an insurance agent and an insurance broker? ›

Agents represent insurance companies. Brokers represent their clients. Brokers have a fiduciary duty to their clients, which agents do not. This means that agents do not play an advisory role in the process as brokers do.

What is an insurance broker example? ›

For example, a broker offering personal lines of insurance can usually help their clients get home, car, life, and travel insurance. A commercial insurance broker would specialize in the insurance needs of businesses rather than individuals.

What is the main difference between an insurer and a broker? ›

In other words, Insurers provide the insurance, covering you with a policy directly. Whereas insurance brokers do not provide insurance cover directly. Instead they communicate with the insurer on your behalf.

Is an insurance advisor the same as a broker? ›

An Insurance Agent works for a company and thus represents it. However, an Insurance Broker/Advisor is chosen by you, the buyer, so they will always represent you and not any of the company policies they present to you. An Insurance agent works for the company, while a broker works independently.

What is another name for an insurance agent? ›

In Summary. The term “insurance producer” is broad, encompassing both insurance agents (who act on behalf of carriers) and insurance brokers (who act on behalf of clients).

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