An entire industry is simmering with excitement over the event of the year – the Spielwarenmesse, which takes place from 30 January to 3 February at the Nuremberg Exhibition Centre. The organiser, Spielwarenmesse eG, offers participants from all around the world the latest trends and innovations, along with valuable expertise in toys and a broad range of networking opportunities. At the heart of the live experience is the Special, ‘Life’s a Playground – Toys for Kidsters, Kidults & Co.’, which concentrates on adults as a target group and promises serious potential for the future of the retail trade.
Everything and everyone in one place
The Spielwarenmesse stands for impetus, ideas and inspiration – of the highest quality. At their international gathering, Industry and trade have the opportunity to cultivate their business relationships neatly and efficiently and to tap new distribution channels and target groups. “The positive attitude that we have experienced, not to mention the figures themselves, are noticeably higher than last year’s levels. Interest from overseas in particular is exceptionally high,” says Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG. From ambitious startups to respected key players, all the relevant decision-makers will be attending. 2354 exhibitors from 68 countries will be there, providing plenty of inspiration for the trade visitors’ and buyers’ individual product range selections. 13 product groups in 18 halls are waiting to be discovered. Hall 12.2, with its fixed stands from familiar companies, has a gleaming new design that generates a particularly inviting atmosphere.
High points in the halls
A number of forward-looking suggestions for business are on offer from the themed Specials by Spielwarenmesse. First and foremost:Life’s a Playground – Toys for Kidsters, Kidults & Co.In true-to-life and interactive scenarios in Hall 3A, over 80 product examples aimed at adult target groups are represented, divided into four categories: Collectibles, Premium Collectibles, Tabletop Games and Creative Fantasy. On top of these there are live demonstrations from Ultra Comix, Nuremberg’s flagship store in the Kidults field. ‘Navigating the Kidults Frontier’, a study by the BrandTrends Group, underlines this major Spielwarenmesse theme. It is also worth making a stopover next door for the domestic and international newcomers in theStartupAreaand theNew Product Gallery, with their pioneering creations. Further Specials include theToys go Greenarea in Hall 2, where sustainable toys are on display. In the integrated Speakers Corner, experts offer information on the latest materials and production technologies in this field. Meanwhile, in Hall 4 theInsights-X Area– named after the eponymous trade fair – will be displaying products relating to the stationery sector and in particular the field of back-to-school products. A Special has made its way into Hall 7A for the first time: in the Model Railways and Model Construction sector, presentations of new ideas and a miniature funfair will be arousing the visitors’ curiosity. Consumers, too, will be taking advantage of this when the Spielwarenmesse opens up the hall once again to them on the Saturday, paving the way for direct contact with the exhibitors. For the first time, it will be possible to make over-the-counter purchases – on this day and in this area only.
Grand stage for expertise
The newLicenseLoungeserves as a port of call for all issues relating to the licensing business. Produced in collaboration with BRANDmate, Licensing International and Licensing Magazine, it can be found in Hall 12.0. It houses a networking area and the LicenseTalks, which from Tuesday to Thursday share licensing expertise with both old hands and newcomers. A total of 22 presentations on the latest retailing knowledge will be available at theToy Business Forumin Hall 3A. Every day from 1 pm to 4 pm, top-level experts will speak on the topics of Kidults, Sustainability, Trends, Online Marketing, Digitalisation and AI. In conjunction with this, on the Wednesday the newLive on Stageformat will offer presentations from exhibitors. The trade audience will have the opportunity, moreover, to join in live as the expert discussions on stage are recorded for the Spielwarenmesse Podcast. On the Wednesday at 10.30 am at the Toy Business Forum, the winners of theToyAwardwill make their grand entrance. At a media-friendly ceremony, the awards are made in six categories: Baby & Infant (0–3 years), PreSchool (3–6 years), SchoolKids (6–10 years), Teenager & Adults (10+ years), Startup, and Sustainability.
Further information about services and events: https://www.spielwarenmesse-eg.de/en/latest/press/detail/spielwarenmesse-2024-launches-larger-and-to-strong-international-interest
