What happens when virtual worlds impact the real? | TechCrunch (2024)

Scenes showing how virtual worlds affect real life splashed Europe’s largest advertising display during Dassault Systèmes’ weeklong campaign at London’s Piccadilly Circus.

A human heart beating inside the rib cage. An assembly line’s robotic arm carrying a curved pane of glass. An eVTOL circling a city of tomorrow. An astronaut exploring outside a lunar base. What do these disparate scenes have in common?

For one thing, they were all part of a recent display at London’s Piccadilly Circus showcasing Dassault Systèmes’ virtual twin experiences. For another, they’re present and future examples of how virtual worlds affect real life.

The scenes, in a 3D-effect immersive video, introduce Dassault Systèmes’ solutions in ways they’re actually utilized to drive sustainable innovation across industries that impact daily life around the world.

What does Dassault Systèmes actually do?

For more than 40 years, Dassault Systèmes been developing the enabling technology for the science-based digital replicas we call virtual twins. It’s a continuous mission to harmonize product, nature and life.

Virtual twins let you visualize, model and simulate the entire environment of sophisticated experience. They facilitate sustainable business innovationacross the full product lifecycle.

Empowered by virtual twins, designers don’t just design anymore; they can design for disassembly. Thanks to powerful features like lifecycle assessment, they’re able to understand the environmental and economic impact of every decision they make – from sourcing materials to packaging and distribution to recyclability.

It’s not just products. In manufacturing industries, the twins are able to feedback datafrom deployed products, creating aconstant cycle of improvement, which helps improve not only the products but the equipment and processes used to produce the goods. Simply put: They help companies make better decisions.

What happens when virtual worlds impact the real? | TechCrunch (1)

Forward thinking companies have used virtual twins to inform predictive maintenance and ergonomic improvements. They’ve even used computational fluid dynamics to figure out how to safely re-open their cafeterias during the COVID-19 pandemic.

In the life sciences and healthcare sector, combining virtual technologies, analytics and artificial intelligencecreates the conditions to revolutionize how the human body is treated. From clinical trials to patient care, virtual twins can be applied to imagine, test and manufacture better medical devices to help practitioners prepare for and executenew surgical techniques.

What happens when virtual worlds impact the real? | TechCrunch (2)

During the pandemic, a host of hospitals used virtual twins to understand the computational fluid dynamics of how airborne disease spread through the facility, allowing them to design safer conditions for patients, staff and visitors. The drug discovery world is in the midst of a major transformation.

When it comes to cities, some of the most forward-thinking are using virtual twins to think like businesses. In other words, they’re using virtual twins to make data-based decisions that should improve operations while trying to improve the user experience.

We can help major European cities understand how a temporary HOV (high occupancy vehicles) lane would impact traffic, pollution dispersion and noise prior to implementing a plan.

Moving off planet: For years we’ve been helping “New Space,” companies entering the space that’s no longer the exclusive domain of national governments. Now, we’re in position to help New Space players accelerate In-space Servicing, Assembly and Manufacturing (ISAM) development, building capabilities to remove debris and repurpose spacecraft materials for new uses.

How Piccadilly’s virtual scenes affect real life

Those scenes displayed at Piccadilly Circus were dramatic. They were designed to be attention grabbing. What they weren’t is unrealistic.

The beating heart offers a glimpse of The Living Heart Project, a pioneering research initiative using realistic modeling and simulation to revolutionize cardiovascular science. The robotic arm on the assembly line is a real example of the factory virtual twins automakers and OEMs from the aerospace industry have been using for decades. The city scene reflects a range of applications for virtual twins to harmonize product, nature and life in an urban environment – from flight plans for flying cars to understanding the environmental impact of adding an HOV lane to a main thoroughfare.

And space. Thanks to virtual twins, we’re prepared for the erstwhile “final frontier” to become “Space: The Farming Frontier.” That structure in the background behind the spaceman? It’s a biopod, similar to the ones companies like Interstellar Lab are developing to grow food in space and preserve biodiversity here on Earth.

What happens when virtual worlds impact the real? | TechCrunch (3)

And taking a step back it’s clear that our 3D experiences touch every aspect of daily life. We offer solutions that empower businesses and individuals to create sustainable products and services to accelerate sustainable innovation and help humanity thrive.

This article was created by TechCrunch Brand Studio. Learn more about partnering with TechCrunch Brand Studio to promote your content.

What happens when virtual worlds impact the real? | TechCrunch (2024)

FAQs

What is the value of the virtual world? ›

They Offer Real Value

Virtual worlds offer a rich immersive environment where anything you can imagine is possible. From training applications, to sales tools, to real-money commerce, virtual worlds offer a wealth of entrepreneurial opportunities. Get ready to embrace these brave new worlds, if you haven't already!

What is the concept of the virtual world? ›

It is a shared, immersive, three-dimensional virtual place in which people can interact, discuss, play, and even learn, using digital tools. Seen by some as the successor to the internet, the Metaverse uses existing technologies such as augmented reality, virtual reality, video games, and artificial intelligence.

How do virtual worlds work? ›

Virtual worlds are closely related to mirror worlds. In a virtual world, the user accesses a computer-simulated world which presents perceptual stimuli to the user, who in turn can manipulate elements of the modeled world and thus experience a degree of presence.

What is an example of a virtual world? ›

For example, Minecraft and World of Warcraft are both games but can also fall into the category of virtual worlds. “A virtual world is a computer-based online community environment that is designed and shared by individuals so that they can interact in a custom-built, simulated world.

How does the virtual world affect the real world? ›

While virtual worlds and online gaming can offer benefits, they can also have negative effects on health and well-being. Spending too much time in front of a screen can lead to eye strain, headaches, and other physical health issues.

Is virtual world good or bad? ›

Immersive extended reality experiences create new kinds of uncertainty that are problematic. The uncertainty created by virtual reality is harmful for our emotional and physical health.

What is the main point of virtual reality? ›

virtual reality (VR), the use of computer modeling and simulation that enables a person to interact with an artificial three-dimensional (3-D) visual or other sensory environment.

Why do virtual worlds matter? ›

Virtual worlds are spaces that are capable of giving voice to dispositions, not in an isolated context, but in a way that touches on both the virtual and the physical. Conceptual blending provides for us further insight into the role of imagination as well.

Why do we need virtual world? ›

What is the Need for Virtual Reality? Virtual reality allows users to create simulated, interactive, and specifically designed environments for specific use. It is designed for human interaction or for a specific reason to create experiences.

What is the positive effect of virtual worlds? ›

VR can have positive effects on the users, such as enhancing their empathy, motivation, learning, and behavior change. For instance, VR can help users to understand and relate to the perspectives and emotions of others, or to learn new skills and knowledge.

How can virtual worlds contribute to human progress? ›

The virtual world can help us improve the real one. In the virtual world, we can simulate and evaluate the impact of our actions before making them real. This enables innovators to create with people and the environment in mind from the very start.

Who owns virtual worlds? ›

Logicom, owner of Virtual Worlds, provides 3D CAD, manufacturer catalogue and AR/VR software solutions to professionals, retailers and manufacturers in the interior design industry.

Is virtual world reality? ›

A virtual world is a computer-simulated representation of a world with specific spatial and physical characteristics, and users of virtual worlds interact with each other via representations of themselves called “avatars.” Modern virtual worlds differ from traditional video games in their objective.

What is the primary purpose of online virtual worlds? ›

Virtual worlds have emerged as an online 3D space for a wide range of activities, including gaming, social networking, education and training, marketing, e-business, and so on. An online environment in which users act and interact with others as avatars. A computer-simulated world where people inhabit as avatars.

How virtual worlds are different from the real world? ›

Real world objects are physical and tangible, whereas virtual objects only exist in a digital space. Virtual worlds are also usually much larger than the real world, providing users with a more immersive experience.

What is the value of virtual reality? ›

The global virtual reality (VR) market size was estimated at USD 59.96 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 27.5% from 2023 to 2030. Virtual reality enables users to experience a three-dimensional environment in the real world.

What is the value of the virtual reality market? ›

Virtual Reality Market Insights

Virtual Reality Market size was valued at USD 15.75 billion in 2019 and is poised to grow from USD 19.15 billion in 2023 to USD 91.54 billion by 2031, growing at a CAGR of 21.6% during the forecast period (2024-2031).

What does the value of the virtual mean? ›

Virtual Value or A.C. Effective Value is the fact that alternating current produces the same amount of heat as steady current when passed through resistance for the same amount of time. Most AC voltmeters will display the effective or RMS value when used.

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