Baggu’s beloved bags, totes, towels and more are up to 50% off in this rare sale | CNN Underscored (2024)

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Deals

By Caroline Curran, CNN Underscored

Published 4:00 PM EDT, Thu June 6, 2024

Baggu’s beloved bags, totes, towels and more are up to 50% off in this rare sale | CNN Underscored (1)

Now through June 10, everything at Baggu is 15% off, including sale items. That translates into some pretty steep discounts on the brand’s popular totes and Baggu cross-body bags, plus everything you need for a beach day — towels, picnic blankets, insulated lunch boxes and visors.

Sitewide sales at Baggu are pretty rare, so if you’ve been eyeing something new, now’s the time to shop. Stock up on reusable shopping bags, grab a cute new laptop case or score a fanny pack in your favorite pattern — we’ve rounded up our favorite picks below.

P.S. As a certified Baggu-head myself, I’ll let you in on a secret — sometimes the best Baggu deals aren’t found on the brand’s site, but at retailers like Bando, Urban Outfitters and Offe Market, so be sure to check those out too.

I’m pretty obsessed with this realistic cloud print, and this machine-washable picnic blanket comes with a handy strap for easing toting to your next park hang.

This bestselling tote features a zipper closure and fits all your daily necessities, including a 15-inch laptop. Choose among nine in-stock colorways — I’m partial to the embroidered option.

Yes, the sitewide sale includes Baggu’s darling Hello Kitty collab. This popular style, which can be worn on the shoulder or cross body, fits a surprising amount of stuff inside.

Read our review

A bunch of colors are already discounted for this Y2K-style shoulder bag that’s adorned with two boxy exterior pockets.

Put a pep in your step with a new pair of socks in a smiley pattern. Plus, typically a bundle of three pairs is $30, but now you can score an even better deal at $26 — which comes out to under $9 per pair.

Editor Favorite

These editor-favorite towels are ideal for basking in the sun or drying off after a refreshing shower. Personally, I’m partial to this fun celestial print, but you’ve got plenty of patterns to choose from.

Suitable for 13- and 14-inch laptops, this sleeve is nicely lightweight for travel or your daily commute. I have the strawberry pattern and get a ton of compliments on it.

Editor Favorite

Whether you’re rocking at a music festival or running errands about town, this editor-favorite fanny pack comes in a new 45-inch length for comfort in multiple wearing iterations.

Baggu’s classic Cloud collection is constructed with machine-washable recycled nylon. This airport-ready bag comes in an understated black for sleek sophistication.

I love Baggu’s trompe l'oeil grass print — and it's just one of the colorways on sale for this insulated cooler bag, which fits up to twelve 12-ounce cans.

Editor Favorite

Put this fun in “functional” with these packing cubes, and keep your suitcase organized throughout your travels. The denim-esque print is especially fun, IMO.

Shop all of those price cuts and so much more before June 10, alongside all of the other deals on handbags we’re tracking right now.

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Note: The prices above reflect the retailers' listed price at the time of publication.

Deal of the Day

$180 $140 at Amazon

22% off

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Baggu’s beloved bags, totes, towels and more are up to 50% off in this rare sale | CNN Underscored (2024)

FAQs

Why are baggu bags so popular? ›

Baggu's focus on sustainability and commitment to minimal waste design struck a chord with their target audience and they quickly blew up on social media for their bright and bold patterns. Seventeen years later, the reusable brand has expanded its product lineup and is still wildly popular after going viral on TikTok.

Is Baggu a Japanese brand? ›

It is an eco-friendly bag brand born in 2007 in California. Originally created by CEO Emily Sugihara and her mother Joan for their own use, Baggu is now very popular in the US and abroad, including Japan.

Who is Baggu owned by? ›

Named one of Fast Company's Most Creative People this year, Emily Sugihara is the founder of BAGGU, a line of environmentally conscious bags.

Is Baggu a Canadian company? ›

Founded in 2007, the Brooklyn-based reusable bag company BAGGU makes high-quality canvas and leather bags in a range of fun, fashionable colors.

Is Baggu made in China? ›

Our products are ethically manufactured in China, where we have long-standing relationships with our ISO 9001:2015- and ISO 140001-certified manufacturers.

Which is the most luxurious bag? ›

The Mouawad 1001 Nights Diamond Purse reigns supreme as the world's most expensive handbag, commanding a staggering $3.8 million. This iconic masterpiece is crafted from 18-karat gold and bedecked with an astonishing 4,517 diamonds, including rare yellow and pink diamonds, exuding unparalleled luxury and opulence.

Are Baggu bags durable? ›

Super durable and easy to clean. I almost always have one on me. High quality, always get what I pay for, and cute to boot. My Baggu totes might be some of my longest-lasting bags to date.

What is the difference between Baggu and Kaban? ›

There is almost no difference between baggu and kaban. Baggu (バッグ) is "bag" itself, and bag of course means kaban (かばん).

How old is Baggu? ›

Founded in 2007 by a mother and daughter team, BAGGU set out to offer a stylish and durable alternative to the disposable plastic bag.

Can I put my Baggu in the washer? ›

How do I care for my Baggu bag? To clean your Recycled Ripstop Nylon and Heavyweight Nylon products, machine (or hand) wash cold and line dry. Nearly all Baggu Canvas products are machine washable, with the exception of bags with hardware (such as top zip closures), which should be spot cleaned.

Are baggus waterproof? ›

They fold up neatly inside a pouch so tiny it fits in the palm of your hand, and are also waterproof, which means you can toss a wet swimsuit inside after a day at the beach or a last-minute swim before hotel check-out. There are three sizes available: baby, standard, and big.

Does Baggu do returns? ›

Or you can receive store credit for your original item and place a new order on baggu.com. You can also visit any store location to make returns and exchanges. Please note that we do not offer international exchanges. Internationally, we offer returns for a refund or online store credit, only.

What's the hype with Baggu? ›

It went viral on TikTok for how unexpectedly roomy the somewhat small bag is on the inside. Using the “What's In My Bag?” format (a trend where content creators show off what they carry daily), people have been showcasing the obscene amount of stuff they can pack into their Baggu. The results were hard to believe.

What is the most iconic bag in the world? ›

The Birkin bag is undoubtedly the most iconic handbag in the fashion world. Jean-Louis Dumas — then artistic director and CEO of Hermès — conceptualized it in 1943 when he noticed British actress and singer Jane Birkin rummaging through her oversize wicker basket on a plane.

Why are hobo bags so popular? ›

The Hobo bag has become a "must have" in recent years .

And it is that thanks to its design and size it is usually the perfect bag to complement a casual and practical look but at the same time stylish and elegant.

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